Logo suite
Ten approved assets. Each one is shown on its correct background and downloads exactly as displayed — vectors as SVG, social and icon assets as PNG.
Primary stacked lockup
Hero moments, covers, presentation title slides.
Minimum 120px wide
Primary horizontal lockup
Site headers, documents, email signatures.
Minimum 160px wide
Monogram
Collapsed navigation, avatars, loading states.
Minimum 24px wide
Wordmark
When the monogram already appears nearby.
Minimum 140px wide
Reversed lockup
Navy and photographic dark backgrounds.
Minimum 160px wide
One-colour navy mark
Print, embossing, single-ink production.
Minimum 24px wide
One-colour white mark
Dark or saturated backgrounds, merchandise.
Minimum 24px wide
Square social avatar
LinkedIn, X, Slack and directory profiles.
Export at 512px or larger
App icon / favicon
Browser tabs, home-screen icons, app tiles.
Export at 512px, render from 16px up
Compact lockup
Dense product chrome and mobile headers.
Minimum 112px wide
Messaging
The voice that moves mortgages.
Lead line for hero moments, covers and campaigns. Use once per surface.
AI-powered mortgage conversations.
Pairs with the logo in directories, footers and short bios.
Every lead heard. Every opportunity moving.
Supporting line for ads and sequences — never a substitute for the moniker.
Colour system
Navy carries structure, Voice Blue carries action. Tap any swatch to copy its hex. Keep body text on Ice or White at Midnight Navy for comfortable contrast.
Typography
Geist for display, Inter as the fallback and long-form body face. One family, two jobs — tight tracking for headlines, relaxed and readable for body copy.
Every lead heard.
Headlines 32–72px. Never below 24px for display weights.
Mortgage Voice AI holds real conversations with borrowers, captures what matters and hands the moment to a loan officer. Body copy sits at 16–18px with 1.6 line height; never below 14px.
Logo rules
Clear space
Keep clear space equal to the width of one navy pillar on every side. Nothing crosses it.
Minimum size
Monogram 24px wide. Horizontal lockup 160px. Stacked lockup 120px. Below that, use the monogram.
Approved backgrounds
White and Ice for the full-colour lockups. Midnight Navy for reversed and white marks. Avoid busy imagery.
Do not
- Do not stretch or squash the lockup
- Do not recolour the V or the pillars
- Do not rotate or tilt the mark
- Do not separate the V from the M
- Do not shrink the V into a small inner accent
See Mortgage Voice AI in action.
Every lead heard. Every opportunity moving.